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Micro-Business Brand Development

Writer's picture: nadijaneaunadijaneau

Project Type

Micro-Business | Branding | Surf Clothing | Disability

Role

Business Coaching | Training & Education | Procurement | Resourcing

Location

Embrace Support - Western Australia

Website

Goal

Provide a business plan to implement to assist in recovery of PWD with ABI and return to workforce.

Aim

Build a micro-business using the clients' vintage slides of professional surfers around the world and create art, clothing and homewares to sell online, at markets and wholesale to local businesses and tourism centres.

Planning

  • Design logo brand, artwork + colour correct images

  • Source local + national suppliers for high quality products

  • Design website, set up social media

  • Engage local businesses - wholesale + consignment.

Execution

  • Coaching client to achieve KPI's

  • Basic training in software systems : website, Square

  • Set up invoicing templates, marketing material

  • Basic training in design software: Canva, Photoshop

  • Basic training in wholesale ordering

  • Engage with Support Worker's to access community

Monitoring

  • Data analysis of highest selling items




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ACKNOWLEDGEMENT

Kaya Wandjoo! This website was designed on Yued Boodja by the proud mother of Iman | Kalkadoon koolangka. I pay respect to the Traditional Elders of our country, past and present, and recognise the significant importance of their cultural heritage, values, beliefs and how these contribute to the positive health and wellbeing of our whole community.

© 2024 Nadine Hoffman All Rights Reserved

All artwork and photography (excluding icons) designed by Nadine Hoffman

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