Collaborative Marketing Strategy

Project Type

Diversity | Celebrity | Fitness Professional

Role

Photographer | Talent Aquisition | Creative Director

Location

Aloki Athletica - Perth | Sunshine Coast | Online

Recognition

2018 Recipient Sunshine Coast International Fashion Festival 'Activewear' Award

Goal

Secure 3 collaborations with minimal outlay to target specific markets.

Aim

Partnering with professionals that aligned with goal of creating eco-conscious and ethical activewear.

Key Design Features

Collaborations involved either:

• Free product in exchange for social media posts, OR

• A directed photo shoot in exchange for the release of all images for personal and professional use

Highlighted

• Proactive approach to marketing in today's digital age.

• Ability to partner with other people and businesses

• Ability to utilise collective resources to create a successful marketing strategy that benefits all involved parties.

Key Performance Indicators

• Increase in social media followers

• Secured a retailer in Sanctuary Cove, Queensland

• Continued partnership with Fitness Professional creating a zero-cost outlay to update images

• Appeared on a televised morning show = increase in sales

Oct 2018 Jo Beth Taylor - Noosa, Sunshine Coast. (Image: Instagram @ jobeth.taylor)

Mother and Daughter Photoshoot for Elements Wellness and Massage - Jervois Bay, Western Australia (Photographer: Nadine Hoffman)

Fitness Professional | Pilates Instructor - Caloundra, Sunshine Coast (Photographer - Nadine Hoffman)